Marketing Lead (2023–2024)
now Marketing Coach (20%) for the 2025 team
now Marketing Coach (20%) for the 2025 team
The 2024 InCube Challenge aimed to scale its global presence and brand impact, marking its biggest edition yet. With 7 cubes — 5 in Switzerland, 1 in Germany, and 1 in Finland — my role was to design a cohesive visual identity and marketing strategy that connected multiple locations, sponsors, and audiences under one engaging brand experience.
Key Responsibilities:
Designed the visual identity for the 2024 edition, including the Instagram feed, website, merch, and cube designs.
Created digital communication strategies to grow the event’s online presence and engagement.
Coordinated cross-team efforts between marketing, sponsorship, and event operations.
Managed sponsor visibility strategies, ensuring alignment with branding.
Impact
Largest InCube Challenge to date — 7 cubes across 3 countries.
Significantly increased digital reach and follower growth.
Unified brand style across all cubes and platforms.
Sponsored cube branding for Roche, AWS, Siemens, Transnet, ABB, IQVIA, Thermo Fisher, Axpo.
Enhanced sponsor visibility and stakeholder satisfaction.
Set up marketing infrastructure and strategy handover for the incoming 2025 team.
Leading marketing for a multi-country, multi-sponsor innovation event strengthened my ability to combine creative strategy with operational execution under high visibility. Coaching the new team has allowed me to pass on these skills and ensure brand consistency in future editions.
