1.5 years
master thesis
master thesis
spring 2024
Hochschule Luzern Design, film & kunst
Hochschule Luzern Design, film & kunst
Breast cancer is the most common cancer among women worldwide, yet awareness and self-examination habits remain low among young women. Current campaigns often lack personal relevance, trust, and accessibility for this demographic.
The challenge: How might we design an engaging, trustworthy service that empowers young women to take charge of their own breast health?
The challenge: How might we design an engaging, trustworthy service that empowers young women to take charge of their own breast health?
Methods & Tools:
Mixed-method research: diary studies, usability testing, co-creation workshops, literature reviews
Experience ecosystem mapping
Prototyping: Figma, wearable mock-ups, content design
Brand & communication design for presentations and stakeholder engagement
Te-Toca is a hybrid service combining:
Digital Platform: Interactive guides, reminders, and habit trackers for regular breast self-checks.
Wearable Technology: Gentle prompts and guided tactile interactions to support habit formation.
Trusted Partnerships: Content co-created with healthcare professionals and educators to ensure credibility.
Impact
Awards: Radical Niche Award – HSLU (2024)
Validated by healthcare and education stakeholders as a credible and engaging solution
Pilot testing showed increased user confidence and intent to perform self-checks regularly
Presented to cross-disciplinary audiences with tailored visual storytelling to engage both medical and design stakeholders
Designing for sensitive health topics requires deep empathy, trust-building, and adaptability. This project taught me how to balance user needs, medical accuracy, and engaging interaction design — and how to communicate complex ideas visually to diverse audiences.
All visuals and branding for this project were designed by me, adapting the style to resonate with the target audience and stakeholders.
